（ Senior ） Marketing Manager-Hema

·        Support with high quality and timely marketing input from the market and implement tactical plans/projects to maximize the value of the brand(s) through lifecycle management.

·        To ensure the long-term presence of the product portfolio in the pharmaceutical market in line with strategic goals.

·        To identify priority market segments and target customer groups to support brand strategy and product positioning.

·        To analyze medical and marketing information relating to company products, including benefits, market share, positioning versus competitors and marketing strategies for defined target groups.

·        To study the socio-demographic characteristics of consumers, their needs, attitudes and consumption patterns related to strategic products.

·        To plan product promotion tactics and develop action plans, media plans and promotion approaches, while ensuring financial discipline in accordance with approved budgets.

·        To support demand planning and forecasting activities within the area of responsibility, including annual marketing planning, rolling forecasts and monthly business planning.

·        To develop and organize events and support the successful launch and implementation of new products in line with approved plans.

·        To prioritize resources and activities, establish appropriate processes and KPIs to monitor execution, and regularly report progress and insights to key stakeholders.

·        To ensure alignment and consistent ways of working across the Customer Marketing team.

·        Support the Head of Marketing in developing the annual budget and managing monthly financial forecasts of total investments.

·        Reporting of technical complaints/adverse events/special case scenarios related to Novartis products within 24 hours of receipt.

·        Support product sample management activities where applicable and permitted by local requirements.