Project Name: Velindre Cancer Services Patient Support Video

Project Summary:

The Collaborative Working Project (CWP) with the Velindre Cancer Services aims to develop one (1)informative cancer related patient video to enable the following aims:

  • Manage patient and care giver expectations of potential CDK 4/6i treatments and subsequent adverse events and in turn provide increased patient empowerment.

  • Address service capacity levels by alleviating time pressures on oncology healthcare professionals answering queries

Expected Benefits:

ANTICIPATED BENEFITS FOR PATIENTS

  • Increase in patient knowledge in digestible accessible format through video, that can be repeated individually and/or with patient support network. The increase to be measured through a patient evaluation survey distributed through a Velindre owned platform that will be defined as a part of the project.
  • Increase in patient confidence in managing expectations about potential treatment and/or diagnostics. The increase to be measured through a patient evaluation survey distributed through a Velindre owned platform that will be defined as a part of the project.
  • Ability to increase patient empowerment, alleviating queries and potentially reducing the need to contact HCPs as frequently.

ANTICIPATED BENEFITS FOR THE ORGANISATION

  • Increasing the profile of CW Partner among the relevant healthcare professional’s community.

  • Standardising consistency of patient messages via equitable method of communication.

  • Continuing to deliver optimized patient care and treatment levels through utilising media and IT to address patient needs.

ANTICIPATED BENEFITS FOR NOVARTIS

  • Opportunity to provide patient video education on oral SACT therapy, of which Novartis has a licensed medicine through Patient Support programme(PSP), disease awareness program.

  • Ethical, professional, and transparent relationship between Novartis and the Healthcare Organisations

  • Enhanced reputation, and supporting Novartis’ vision that no patient should have to wait for an extraordinary life, by supporting high quality Collaborative Working with healthcare organisations which addresses the problem of health inequalities   

Start Date & Duration: June 2025 for 6 months

FA-11458678 | June 2025