Summary
Given the complexity of Gene Therapy, the role requires a balance of strategic marketing, account-based selling, stakeholder partnership, and execution excellence across the patient journey.
About the Role
Key responsibilities:
1. Commercial Strategy & Business Leadership
- Develop and lead the Gene Therapy commercial strategy aligned to global, regional, and local priorities.
- Drive achievement of sales, patient access, and business objectives.
- Identify growth opportunities and proactively address market barriers.
- Lead annual strategic planning, forecasting, and business reviews.
- Monitor competitive landscape, market dynamics, and emerging opportunities.
2. Marketing Leadership
- Develop and execute brand strategy, customer engagement plans, and multichannel campaigns.
- Generate actionable customer and market insights to shape strategy and tactics.
- Lead segmentation, targeting, and customer experience initiatives.
- Ensure effective deployment and measurement of marketing investments.
3. Sales & Strategic Account Leadership
- Lead the field organization, including Strategic Account Managers and other commercial resources.
- Define account strategies for priority treatment centers and referral networks.
- Drive customer engagement excellence and high-impact stakeholder interactions.
- Establish performance metrics and governance processes to ensure execution excellence.
- Build strong partnerships with key treatment centers, hospitals, and referral ecosystems.
4. Patient Access & Ecosystem Development
- Partner closely with Market Access, Medical Affairs, Patient Services, and External Affairs teams to expand patient access.
- Support development of innovative access solutions and funding pathways.
- Work with institutions and key stakeholders to address system-level barriers to access.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
