Summary
About the Role
Brand Leader
As Brand Leader you will define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans and projects.
Key responsibilities:
Develop brand strategy, promotional campaigns & tactical plans within marketing budgets
Prepare content of Integrated Brand Teams and Launch Teams.
Run market research programs & market insights for responsible brand and monitors /anticipates market development
Being responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the cross-functional local/regional brand Team
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
Identify area market insights and opportunity via customer interactions
Execute central marketing activities as well as regional initiated marketing activities
Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs
Collaborate with Cross-Functional Team
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Essential Requirements:
Scientific or Economic Degree
Fluent Italian and English
At least 3 years of experience in the role
Operations Management and Execution
Project Management skills
Knowledge of the specific therapeutic area will be a plus
Why Novartis? Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You will receive: You can find everything you need to know about our benefits and rewards in the Novartis Life
Handbook.https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
