Director Patient Experience and Activation

Major accountabilities:

Patient-Focused Marketing & Content Strategy

• Work with Therapeutic Area teams and key markets to co-create patient-focused content and solutions that meet organizational and patient needs.

IPEx 5R Framework Guidance

• Use the IPEx 5R framework to consistently guide personalized patient solutions, content and experience journeys.
• Deliver high-impact, patient-focused content across all channels.
• Develop and curate, high-quality, fully integrated campaigns that are thoughtfully connected and strategically aligned to brand strategy/objectives and patient journey/needs, driving consistency, clarity, and measurable impact across all touch points.

Content Strategy & Activation

• Direct strategic content production and roll out to match global brand goals and local market needs, with strong governance and approval processes. Synergies with Customer Experience & Content.

Omnichannel Excellence

• A Apply agile, data-driven omnichannel strategies anchored in the patient journey to deliver personalized engagement aligned with patient needs.

Performance Measurement and Continuous Improvement

• Track KPIs to measure marketing and patient engagement success. Use analytics to improve strategies and encourage innovation and learning.

Minimum Requirements:

• Minimum of 10 years of experience in marketing, content strategy, or patient engagement within healthcare, pharma, or life sciences.
• Exceptional leadership and stakeholder management skills, with the ability to influence teams, partners, and senior leaders. Thrives in a matrix environment, driving collaboration and clarity.
• Experience supporting launch readiness, brand planning, or patient activation is a strong asset.
• Strong analytical skills, ability to distill insights and propose relevant and actionable recommendations aligned with brand strategy/objectives.
• Marketing analytics capabilities, including experience with digital marketing metrics, CRM, search and web.
• Strong project management skills with the ability to deliver high-quality work across multiple priorities.

Desired:

• Experience leading, designing and orchestrating seamless end to end customer marketing programs across offline and online touch points — including paid media, search, social, and content ecosystems — ensuring consistent brand messaging and measurable business impact through data-driven campaigns.
• Experience partnering with global and local brand teams to localize strategies and drive execution.

Competencies:

• Patient-Centric Mindset: Deep commitment to understanding patient needs, reducing friction across the patient journey, and shaping meaningful content.
• Collaboration & Influence: Proven ability to work cross-functionally, and with markets to drive alignment and adoption.
• Quality & Compliance Orientation: Strong attention to detail with a consistent focus on accuracy, quality, regulatory standards, and integrated, brand-aligned messaging.
• Innovation & Agility: Comfortable iterating quickly, testing new engagement approaches, and adapting plans based on performance insights.
• Strategic Thinking: Ability to translate brand strategy, patient insights, and data trends into cohesive content strategies and omnichannel plans.