388360BR
Apr 24, 2024
Netherlands
About the Role
About the Role: The Brand Engagement Manager at Novartis manages and is responsible of the Brand marketing Dutch plan in Cardiovascular, including effectively execution on prioritized tactics, monitoring of the agreed strategic tactical plans to ensure the growth of the Brand across all Dutch Squad team functions within agreed budgets.
You will be an active member in high-performing strategic and accountable Brand engagement Team including Brand engagement Lead, Digital engagement manager and Project engagement manager and be a member of the high-performing strategic and accountable cross functional squad TA team, which includes sales, marketing, strategic account management, and brand digital engagement.
Key responsibilities:
Your responsibilities include, but are not limited to:
• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with Marketing and Medical teams to maximize activities:
• Scout centers, KOLs and OLs by disease within assigned territory
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
You will be an active member in high-performing strategic and accountable Brand engagement Team including Brand engagement Lead, Digital engagement manager and Project engagement manager and be a member of the high-performing strategic and accountable cross functional squad TA team, which includes sales, marketing, strategic account management, and brand digital engagement.
Key responsibilities:
Your responsibilities include, but are not limited to:
• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with Marketing and Medical teams to maximize activities:
• Scout centers, KOLs and OLs by disease within assigned territory
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Diversity & Inclusion / EEO
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Role Requirements
Essential Requirements
• WO/ HBO Marketing, Life Sciences or alike
• Dutch and English fluent spoken & written (please only apply if both languages are on fluent level)
• Minimal 3 years of experience in a marketing role
Desirable Requirements
• Experience in Marketing or Product Management
• Cross Cultural Experience
• Operations Management and Execution
• Project Management skills
• Experience or affinity in Pharma, Medical Devices and/or Life Sciences
• Hands-on and winning mentality
Why Novartis? : Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You will receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.https://www.novartis.com/careers/benefits-rewards
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
• WO/ HBO Marketing, Life Sciences or alike
• Dutch and English fluent spoken & written (please only apply if both languages are on fluent level)
• Minimal 3 years of experience in a marketing role
Desirable Requirements
• Experience in Marketing or Product Management
• Cross Cultural Experience
• Operations Management and Execution
• Project Management skills
• Experience or affinity in Pharma, Medical Devices and/or Life Sciences
• Hands-on and winning mentality
Why Novartis? : Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You will receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.https://www.novartis.com/careers/benefits-rewards
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
International
Region Europe IMI
Netherlands
Amsterdam
Novartis Pharma NL
Marketing
Full Time
Regular
No
